Monday, November 28, 2011

What are you drinking?

If you know me at all, you know that I am addicted to social media and my iPhone (some say I have a problem). You also know that I love beer. You put all three of those things together and I present to you Untappd and Pintley: two native apps on the iPhone and Droid platforms that allow you to socially share what beer you are drinking, where you are drinking it and what you think of it.

I hadn't heard of Untappd until summer of this year, probably because it didn't have a native app and was simply web-based ... and I find web-based apps super frustrating. I like the app because it's stripped down to the basics. Simply create your profile, search for some friends, click the "drink up" tab and check-in to the brew you're drinking. You can also check-in to where you are drinking it and leave a comment so you can remember what you thought of it. Untappd can also be linked to Foursquare, Twitter, and Facebook to make it hyper-social. You can even earn badges; my latest is the "Playing the Field" badge for drinking 10 different beers in a row. It's not as bad as it sounds, I just really only check-in when I'm drinking a beer I haven't had before. Go in to "The Pub" where you can search and see what others are drinking, and, if you dig it, 'toast' their check-in.

Pintley was the first social beer app that I signed up for. I look at Pintley as more of a 'sophisticated' beer app (in a good way). When you first log in it will give you a beer quiz, where you will go through all the beers and rate the ones you have tried. They will then give you a list of recommendations based on your taste preferences. Pintley allows more room to leave your taste notes and it is more convenient to read what others had to say about the same beer. You can also earn points by drinking certain beers or sharing your information on Twitter, Foursquare or Facebook. These points actually count for something, too! Every month, Pintely gives away thousands of dollars in prizes to random point-earners and top point-earners. You can even win craft beer for a year (I'd be in Heaven)!

So, now that you know what to do .... Let's drink together:

Untappd: beer_recess
Pintley: JimmyV

If you like beer and don't want to be a social mutant download these apps. Remember only alcoholics drink alone.